Monday, March 15, 2010
Coke Studio Season 3
Coke Studio embodies a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. Bringing alive the magic of live recordings and performances, Coke Studio prides itself on providing a musical platform which bridges barriers, celebrates diversity, encourages unity and instils a sense of Pakistani pride. Coke Studio is an inspired step by Coca-Cola for having created a platform where renowned as well as upcoming and less mainstream musicians from various genres can collaborate musically.
This year, after the unprecedented critical acclaim and huge popularity of Season 1, Coke Studio reignites our passion and returns to the heart of the live recording studio with a new artist line up, a different sound, an innovative house band and a brand new set of performances and episodes. This season, Rohail Hyatt’s musical genius draws together the fundamentals of collaborative music that will showcase Pakistan’s rich music culture by stitching into its fabric, traditional artists, folk music influences and regional instruments in collaboration with Pakistan’s contemporary mainstream artists.
With Season 1, Pakistan witnessed fusion in its natural essence and form combining not only classical eastern and contemporary western style vocals but instruments and musicians. Live collaborations were staged all summer aired every fortnight, on every television screen, simultaneously, across Pakistan.
And with Coke Studio’s Season 2, we delivered electrifying performances, surprise collaborations between artists and became the part of their interpretation of Pakistani music on a reinvented signature Coke Studio set.
Now Season 3 will demonstrates how creative boundaries can be defined, redefined and bridged through musical improvisation reflecting the vibrancy and artistic harmony of Pakistan’s artists. Listen to the plaintive sounds emanating from the mountains and valleys of the Frontier and Baluchistan, reverberating through the rivers of the Punjab and breaking out triumphantly into the sands of Sindh and out across the open seas.